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Google Adwords remains as the premier paid traffic source in the internet today, and any business can setup and run ads on the Adwords network within hours. Any ad words campaign needs compelling ads in order to be successful. There is a limitation on the number of text characters when advertising on adwords so make sure you select the right combination of words and statements to get your audience’s attention and generate click-throughs.
Expert adwords users follow a basic structure when composing their adwords ad. Read on if you are a new Google adwords user and use these guidelines in writing your first ad.
1. Headlines must contain your keyword. Perry Marshall and Bryan Todd, authors of “The Ultimate Guide to Google AdWords” state that internet users are more likely to click on an ad if the ad’s title or headline contains the keyword or keyphrase they were searching on. Use this to your advantage and capture people’s attention instantly.
2. State a benefit in the second line. Most readers will respond to an ad that clearly lists a key benefit near the beginning. Differentiate between benefits, offers and features to make this technique work. Think about ‘giving them what they want’ before highlighting a feature or a special offer.
3. Feature and offer goes in the third line. After ‘giving them what they want’, its time to support your benefit by stating a feature or your special offer. Remember to keep your feature or offer brief and simple so as not to overpower your benefit.
4. Include your landing page in the last line. Many companies make the mistake of inserting only their website URL on the last line, but you have the freedom to enter in any destination you want in this area. This is a great reason to set up a separate landing page specifically for your Adwords campaign; this landing page URL can be inserted into every ad you run so you can track how well your ad is performing.
5. Split-test your Ads. If you want more clicks from each campaign, consider running two very similar ads with slightly different wording. Make small changes in your ads and see which version will perform better.
All elements needed for success in Google Adwords can be mastered with practice. Follow these guidelines and start running ads now.
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