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Mini sites have been a part of online marketing for a long time as has the debate over building an authority site or the mini site. However, there is increasing pressure from Google that will have a definite impact on what people decide about that debate and question. It certainly seems that Google’s affection for, or at least indifference to, mini sites is nearing an end. However, the last few changes in ranking algorithms seem to favor those content rich authority sites rather than mini sites. This is Google’s way of attempting to provide their users with more relevant content in search results. Regardless of this, a mini site can still give you the results you want with your marketing. If you truly want to get ahead with site promotion then take a look at my YepText Bonus offer for more info.
It’s commonly believed that mini sites have the advantage of bringing you profits in a shorter period of time. There is nothing wrong with that approach. But we would caution you about permanently adopting the “quicker profits” attitude because that will cause you to miss out on many things. One possibility is to break a market down into profitable and very small groups of one or two keyword phrases. Then, simply create ten or twenty mini sites for that niche. If everything is right, and your research is solid, then you will rank for them fairly quickly. But keep in mind that Google has made it very clear that mini sites are not on their popularity list. Deciding between authority and mini sites can be explored from several angles. It is possible to have ten mini sites along with one rather large authority site. How would you go about driving traffic to each site? Each of the ten mini sites will need you to drive traffic to them individually. You’ll also have to dedicate time and energy to drive traffic to the larger authority site. However, with an authority site you can drive traffics to different pages within the same site. If you’re interested in leveraging your time, authority sites will work better. You’ll find that larger sites have a unique value known as the stickiness value. Since the content on mini sites is so limited it is difficult to make them very “sticky.” In case you need to acquire the most beneficial text messaging service by Adam Horwitz around in that case look at our YepText with regard to far more data.
One aspect of authority sites worth noting is that they can be more profitable in the long run, though of course they also take more work on your part.
An authority site with lots of content means that a visitor may have a wide choice of products to purchase from you. Every page on your site, if it’s attractively designed, can be a portal to other pages and features. Every area on your site gives you the opportunity to turn visitors into customers. With a mini site, you are usually presenting one product only, whereas an authority site can much more multifaceted.
When looking at mini sites and authority sites, it isn’t really a question of one being better than the other. Since they are not designed for the same reasons, a direct comparison isn’t really helpful. Of course, you can look at any two websites and find things in common, but still in this case what stands out are the ways they are different from each other.
The only question you have to answer for yourself is, which model is for you? What are you trying to accomplish with your online business? Authority sites can help you build a sustainable business, but mini sites can be good if you have a specific product to promote. In the event you liked this post you ought to have a have a look at my site for a lot more details on site promotion, mobile marketing with local mobile monopoly and techniques to boost your on-line profits.
